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You’re going to get into a bunch of these deals, and not really know what to do about it; you’re going to find that so many of the retailers in the area cannot even fathom that you won an Organo Gold distribution deal, and the fact that you do get one, isn’t going to imply that success is imminent, quite the opposite actually; you’re just getting started, and you’ll need to figure out what the best approach will be to attacking the coffee markets in your area, because the fact of the matter is this: the coffee that you produce and sell, these are products that will have very strong opinions, in other words; these products naturally produce very strong reactions amongst aficionado and other sort of connoisseur of coffee. And you’re also going to find that that coffee distributors will be in heated competition with you, and it will be sort of cut throat.